Audio Recall Immediately Following Video Change in Television News

Mickie Edwardson, Kurt Kent, Erika Engstrom, Richard Hofmann

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


This study examines (V whether the appearance of graphics and other visuals in a television newscast would result in lower recall of audio content, (2) whether such visuals would promote comprehension of each story as a whole, and (3) whether subjects would prefer stories with visuals. Subjects watched a simulated newscast containing 7 2 stories, half enhanced by news visuals and half showing the newscaster only. Results indicated that short-term recall of audio was less during graphics and that unaided recall of story topics was greater for stories with visuals. Subjects preferred stories with visuals and showed greater comprehension of them.

Original languageEnglish
Pages (from-to)395-410
Number of pages16
JournalJournal of Broadcasting and Electronic Media
Issue number4
StatePublished - Sep 1 1992

ASJC Scopus subject areas

  • Communication


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