TY - JOUR
T1 - Audio Recall Immediately Following Video Change in Television News
AU - Edwardson, Mickie
AU - Kent, Kurt
AU - Engstrom, Erika
AU - Hofmann, Richard
PY - 1992/9/1
Y1 - 1992/9/1
N2 - This study examines (V whether the appearance of graphics and other visuals in a television newscast would result in lower recall of audio content, (2) whether such visuals would promote comprehension of each story as a whole, and (3) whether subjects would prefer stories with visuals. Subjects watched a simulated newscast containing 7 2 stories, half enhanced by news visuals and half showing the newscaster only. Results indicated that short-term recall of audio was less during graphics and that unaided recall of story topics was greater for stories with visuals. Subjects preferred stories with visuals and showed greater comprehension of them.
AB - This study examines (V whether the appearance of graphics and other visuals in a television newscast would result in lower recall of audio content, (2) whether such visuals would promote comprehension of each story as a whole, and (3) whether subjects would prefer stories with visuals. Subjects watched a simulated newscast containing 7 2 stories, half enhanced by news visuals and half showing the newscaster only. Results indicated that short-term recall of audio was less during graphics and that unaided recall of story topics was greater for stories with visuals. Subjects preferred stories with visuals and showed greater comprehension of them.
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U2 - 10.1080/08838159209364189
DO - 10.1080/08838159209364189
M3 - Article
AN - SCOPUS:0038663920
SN - 0883-8151
VL - 36
SP - 395
EP - 410
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -