Blog power: Examining the effects of practitioner blog use on power in public relations

Lance V. Porter; Kaye D. Sweetser Trammell; Deborah Chung; Eunseong Kim

doi:10.1016/j.pubrev.2006.11.018

Blog power: Examining the effects of practitioner blog use on power in public relations

Lance V. Porter, Kaye D. Sweetser Trammell, Deborah Chung, Eunseong Kim

School of Journalism and Media

Research output: Contribution to journal › Article › peer-review

63 Scopus citations

Abstract

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.

Original language	English
Pages (from-to)	92-95
Number of pages	4
Journal	Public Relations Review
Volume	33
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2006.11.018
State	Published - Mar 2007

Keywords

Blogs
Internet
Power
Public relations practitioners
Web
Weblogs

ASJC Scopus subject areas

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/j.pubrev.2006.11.018

Cite this

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Blog power: Examining the effects of practitioner blog use on power in public relations

Abstract

Keywords

ASJC Scopus subject areas

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