Blog power: Examining the effects of practitioner blog use on power in public relations

Lance V. Porter, Kaye D. Sweetser Trammell, Deborah Chung, Eunseong Kim

Research output: Contribution to journalArticlepeer-review

64 Scopus citations

Abstract

While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.

Original languageEnglish
Pages (from-to)92-95
Number of pages4
JournalPublic Relations Review
Volume33
Issue number1
DOIs
StatePublished - Mar 2007

Keywords

  • Blogs
  • Internet
  • Power
  • Public relations practitioners
  • Web
  • Weblogs

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

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