While blogs are not yet a standard public relations tool, practitioners use blogs to enhance their power within their organizations. Using an online survey of public relations practitioners, this pilot test examined the relationship between power and blog use. Three factored categorizations of blog use among practitioners emerged: routine information and research, interactive blog communication, and issues identification. Results showed differences based on power, between blog users and non-users, owner-practitioners and non-owners, among others.
|Number of pages||4|
|Journal||Public Relations Review|
|State||Published - Mar 2007|
- Public relations practitioners
ASJC Scopus subject areas
- Organizational Behavior and Human Resource Management