TY - CHAP
T1 - Brokerage as a process
T2 - Decoupling third party action from social network structure
AU - Obstfeld, David
AU - Borgatti, Stephen P.
AU - Davis, Jason
PY - 2014
Y1 - 2014
N2 - We argue for a broadened approach to brokerage by distinguishing between brokerage emphasizing a particular structural pattern in which two otherwise disconnected alters are connected through a third party ("brokerage structure") and the social behavior of third parties ("brokerage process"). We explore a processual view of brokerage by examining three fundamental strategic orientations toward brokerage: conduit, tertius gaudens, and tertius iungens that occur in many different forms and combinations. This processual view is especially relevant in increasingly complex and dynamic environments where brokerage behavior is highly varied, intense, and purposeful, and has theoretical implications for studying multiplexity, heterogeneity, and brokerage intensity.
AB - We argue for a broadened approach to brokerage by distinguishing between brokerage emphasizing a particular structural pattern in which two otherwise disconnected alters are connected through a third party ("brokerage structure") and the social behavior of third parties ("brokerage process"). We explore a processual view of brokerage by examining three fundamental strategic orientations toward brokerage: conduit, tertius gaudens, and tertius iungens that occur in many different forms and combinations. This processual view is especially relevant in increasingly complex and dynamic environments where brokerage behavior is highly varied, intense, and purposeful, and has theoretical implications for studying multiplexity, heterogeneity, and brokerage intensity.
KW - Brokerage process
KW - Tertius gaudens
KW - Tertius iungens
UR - http://www.scopus.com/inward/record.url?scp=84901431975&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84901431975&partnerID=8YFLogxK
U2 - 10.1108/S0733-558X(2014)0000040007
DO - 10.1108/S0733-558X(2014)0000040007
M3 - Chapter
AN - SCOPUS:84901431975
SN - 9781783507511
T3 - Research in the Sociology of Organizations
SP - 135
EP - 159
BT - Contemporary Perspectives on Organizational Social Networks
ER -