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Building the charity brand community
Derek N. Hassay,
John Peloza
Marketing and Supply Chain
Finance and Quantitative Methods
Gatton College of Business and Economics
UNITE Research Priority Area
Research output
:
Contribution to journal
›
Article
›
peer-review
39
Scopus citations
Overview
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Dive into the research topics of 'Building the charity brand community'. Together they form a unique fingerprint.
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Social Sciences
Buildings
100%
Charity
100%
Brand Community
100%
Industrial Sector
42%
Influence
28%
Relationship Marketing
28%
Research
14%
Paradigm
14%
Communities
14%
Conceptualization
14%
Activity Learning
14%
Loyalty
14%
Cognitive Learning
14%
Behavior
14%
Community Development
14%
Economics, Econometrics and Finance
Brand
100%
Charity
100%
Relationship Marketing
28%
Rural Development
14%
Experiential Learning
14%