Campaigns and interventions

Donald W. Helme, Matthew W. Savage, Rachael A. Record

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Scopus citations


In this chapter, we’ll explore some of the most common types of health communication campaigns and interventions to provide further insight into what they are and what they can be expected to accomplish. In addition, we’ll explain the role of theory in campaigns and interventions, as well as discuss the direction future campaigns and interventions are headed. We hope to illustrate the critical role that mass media campaigns and interventions play in health promotion and risk prevention.

Original languageEnglish
Title of host publicationHealth Communication
Subtitle of host publicationTheory, Method, and Application
Number of pages31
ISBN (Electronic)9781134063635
StatePublished - Jan 1 2014

Bibliographical note

Publisher Copyright:
© 2015 Taylor & Francis.

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences
  • General Medicine


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