TY - JOUR
T1 - Can inoculation withstand multiple attacks?
T2 - An examination of the effectiveness of the inoculation strategy compared to the supportive and restoration strategies
AU - Ivanov, Bobi
AU - Pfau, Michael
AU - Parker, Kimberly A.
PY - 2009/10
Y1 - 2009/10
N2 - This investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted involving 433 participants. The results revealed that the effectiveness of refutational inoculation messages dissipated some in the face of an additional attack. Still, refutational inoculation messages proved to be more effective than supportive, restoration, and control (no message) conditions in protecting established attitudes in the face of multiple attacks. The content of an additional attack (the same as the first attack or different) did not affect the capacity of inoculation refutational messages to confer resistance to competitive attacks.
AB - This investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted involving 433 participants. The results revealed that the effectiveness of refutational inoculation messages dissipated some in the face of an additional attack. Still, refutational inoculation messages proved to be more effective than supportive, restoration, and control (no message) conditions in protecting established attitudes in the face of multiple attacks. The content of an additional attack (the same as the first attack or different) did not affect the capacity of inoculation refutational messages to confer resistance to competitive attacks.
KW - Inoculation
KW - Multiple attacks
KW - Resistance
UR - http://www.scopus.com/inward/record.url?scp=70349275524&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70349275524&partnerID=8YFLogxK
U2 - 10.1177/0093650209338909
DO - 10.1177/0093650209338909
M3 - Article
AN - SCOPUS:70349275524
SN - 0093-6502
VL - 36
SP - 655
EP - 676
JO - Communication Research
JF - Communication Research
IS - 5
ER -