Chinese Citizens' Outbound Destination Choice: Objective and Subjective Factors

Xiang Wei, Fang Meng, Pei Zhang

Research output: Contribution to journalArticlepeer-review

18 Scopus citations


This study examines the factors influencing Chinese citizens' outbound destination choice to Europe/the USA based on the objective (e.g. demographics and time/money constraints) and subjective measures (e.g. happiness). The study utilizes the nationwide dataset of China Economic Life Survey, which includes more than 100 000 households across 300 counties and 104 cities in China for the analysis. The results reveal that the demographic characteristics (age and education) and constraints (vacation time and money/income) significantly influence Chinese citizens' outbound destination choice. Compared with other outbound destinations, Europe/the USA are more attractive to young, better-educated people with higher income and more leisure (vacation) time.

Original languageEnglish
Pages (from-to)38-49
Number of pages12
JournalInternational Journal of Tourism Research
Issue number1
StatePublished - Jan 1 2017

Bibliographical note

Publisher Copyright:
Copyright © 2016 John Wiley & Sons, Ltd.


  • China
  • constraints
  • demographics
  • destination choice
  • happiness
  • outbound tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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