Circulated epideictic: The technical image and digital consensus

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This article explores the epideictic nature of online discourse, or what might be considered a digital version of social knowledge. In particular, it draws from Vilém Flusser's concept of the technical image, the image projected as singular but that is, in fact, layered with many other meanings. Working from two primary examples-the resignation of University of Missouri president Tim Wolfe and the reporting of Israeli flooding of a Gazan valley-the article theorizes how a consensus is constructed as a technical image and thus problematizes the nature of consensus in specific rhetorical moments.

Original languageEnglish
Pages (from-to)272-291
Number of pages20
JournalPhilosophy and Rhetoric
Issue number3
StatePublished - 2017

Bibliographical note

Publisher Copyright:
Copyright © 2017 The Pennsylvania State University, University Park, PA.


  • Epideictic
  • Flusser
  • Image
  • Social knowledge
  • Technical

ASJC Scopus subject areas

  • Philosophy


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