Media coverage in China and Australia examined a conflict between 2 Olympic swimmers, Chinese Sun Yang and Australian Mack Horton, during the 2016 Rio Olympic Games. While both swimmers performed well, there were several conflicts between the 2 leading to both nations' media coverage portraying the foreign athlete negatively. An analysis of 398 print-media articles revealed there were sharp differences between the 2 nations in both the amount of coverage and the valence of the information sources. From a theoretical perspective, the framing of this conflict showed an “us vs. them” dichotomy, suggesting that both countries' coverage was strongly influenced to protect the reputation and honor of the home athlete. Coverage in both nations was markedly different, suggesting a home-nation favoritism. Implications for sport communicators are discussed.
|Number of pages||21|
|Journal||International Journal of Sport Communication|
|State||Published - Dec 2019|
Bibliographical notePublisher Copyright:
© 2019 Human Kinetics, Inc.
- Media framing
ASJC Scopus subject areas
- Business and International Management
- Tourism, Leisure and Hospitality Management