Cocreation Experience in Peer-to-Peer Accommodations: Conceptualization and Scale Development

Pei Zhang, Fang Meng, Kevin Kam Fung So

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Most value cocreation measurement scales have focused on physical cocreation behavior rather than the cocreation experience. This study aims to conceptualize the construct of cocreation experience and develop a corresponding measurement scale in peer-to-peer accommodations using a sequential mixed-methods approach. The multistage scale development procedure generated a measurement containing six reflective dimensions: authenticity, autonomy, control, learning, personalization, and connection. This study contributes to the literature by conceptualizing and operationalizing the construct of the cocreation experience in peer-to-peer accommodations. Findings provide insight into customers’ shared experiences and enable tourism and hospitality practitioners to improve the customer experience.

Original languageEnglish
Pages (from-to)1333-1351
Number of pages19
JournalJournal of Travel Research
Volume60
Issue number6
DOIs
StatePublished - Jul 2021

Bibliographical note

Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by the College of Hospitality, Retail and Sport Management, University of South Carolina.

Publisher Copyright:
© The Author(s) 2020.

Keywords

  • cocreation experience
  • peer-to-peer accommodations
  • scale development
  • value cocreation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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