Abstract
Most value cocreation measurement scales have focused on physical cocreation behavior rather than the cocreation experience. This study aims to conceptualize the construct of cocreation experience and develop a corresponding measurement scale in peer-to-peer accommodations using a sequential mixed-methods approach. The multistage scale development procedure generated a measurement containing six reflective dimensions: authenticity, autonomy, control, learning, personalization, and connection. This study contributes to the literature by conceptualizing and operationalizing the construct of the cocreation experience in peer-to-peer accommodations. Findings provide insight into customers’ shared experiences and enable tourism and hospitality practitioners to improve the customer experience.
| Original language | English |
|---|---|
| Pages (from-to) | 1333-1351 |
| Number of pages | 19 |
| Journal | Journal of Travel Research |
| Volume | 60 |
| Issue number | 6 |
| DOIs | |
| State | Published - Jul 2021 |
Bibliographical note
Funding Information:The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by the College of Hospitality, Retail and Sport Management, University of South Carolina.
Publisher Copyright:
© The Author(s) 2020.
Keywords
- cocreation experience
- peer-to-peer accommodations
- scale development
- value cocreation
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management