Abstract
Most value cocreation measurement scales have focused on physical cocreation behavior rather than the cocreation experience. This study aims to conceptualize the construct of cocreation experience and develop a corresponding measurement scale in peer-to-peer accommodations using a sequential mixed-methods approach. The multistage scale development procedure generated a measurement containing six reflective dimensions: authenticity, autonomy, control, learning, personalization, and connection. This study contributes to the literature by conceptualizing and operationalizing the construct of the cocreation experience in peer-to-peer accommodations. Findings provide insight into customers’ shared experiences and enable tourism and hospitality practitioners to improve the customer experience.
Original language | English |
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Pages (from-to) | 1333-1351 |
Number of pages | 19 |
Journal | Journal of Travel Research |
Volume | 60 |
Issue number | 6 |
DOIs | |
State | Published - Jul 2021 |
Bibliographical note
Funding Information:The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by the College of Hospitality, Retail and Sport Management, University of South Carolina.
Publisher Copyright:
© The Author(s) 2020.
Keywords
- cocreation experience
- peer-to-peer accommodations
- scale development
- value cocreation
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management