Cognitive and Affective Bases of Opinion Survey Responses

Victor C. Ottati, Ellen J. Riggle, Robert S. Wyer, Norbert Schwarz, James Kuklinski

Research output: Contribution to journalArticlepeer-review

42 Scopus citations


Two experiments investigated the determinants of agreement with propositions that advocated social privileges for either people in general or specific social groups. Liking for the group to which a group-specific proposition referred had a contrast effect on agreement with a related general proposition that was considered immediately after it, but had a positive influence on agreement with a general proposition that did not occur until several items later. The latter effect was eliminated by instructing Ss to base their judgments on the consequences of the policies described in the propositions. Instructions to base judgments on affective reactions to the propositions produced contrast effects of group-specific propositions on judgments of general ones regardless of whether these items were separated or together in the questionnaire.

Original languageEnglish
Pages (from-to)404-415
Number of pages12
JournalJournal of Personality and Social Psychology
Issue number3
StatePublished - Sep 1989

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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