College-age consumers' knowledge and perceptions of food irradiation

Aslihan D. Spaulding; Bryon R. Wiegand; Patrick D. O'Rourke

doi:10.1300/J038v13n04_06

College-age consumers' knowledge and perceptions of food irradiation

Aslihan D. Spaulding, Bryon R. Wiegand, Patrick D. O'Rourke

Agricultural Economics

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

This paper explores consumers of 18-24 years of age and their perceptions of irradiated ground beef products and role of irradiation on their purchase decisions. Data was collected with a survey of college- age consumers. Results showed that the majority of participants would be willing to purchase irradiated food products. Participants were somewhat concerned about impact of irradiation on safety and taste. The term "irradiated" and cost to consumer had a negative impact on participants' willingness to purchase irradiated ground beef products. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of this segment of the consumer groups' preference for irradiated products. doi:10.1300/J038v13n04_06

Original language	English
Pages (from-to)	99-113
Number of pages	15
Journal	Journal of Food Products Marketing
Volume	13
Issue number	4
DOIs	https://doi.org/10.1300/J038v13n04_06
State	Published - Aug 14 2007

Funding

Aslihan D. Spaulding is Assistant Professor of Agribusiness, Bryon R. Wiegand is Associate Professor, and Patrick D. O’Rourke is Professor, Illinois State University, IL. Address correspondence to: Aslihan D. Spaulding, Campus Box 5020, Normal, IL 61790-5020 (E-mail: [email protected]). This research was funded by the State of Illinois through the Illinois Council on Food and Agricultural Research (C-FAR).

Funders	Funder number
C-FAR
Illinois Council on Food and Agricultural Research

Keywords

Acceptance
Consumer attitudes
Food irradiation
Ground beef
Willingness to purchase

ASJC Scopus subject areas

Food Science
Business and International Management
Marketing

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10.1300/J038v13n04_06

Cite this

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AB - This paper explores consumers of 18-24 years of age and their perceptions of irradiated ground beef products and role of irradiation on their purchase decisions. Data was collected with a survey of college- age consumers. Results showed that the majority of participants would be willing to purchase irradiated food products. Participants were somewhat concerned about impact of irradiation on safety and taste. The term "irradiated" and cost to consumer had a negative impact on participants' willingness to purchase irradiated ground beef products. The identification of the attributes should provide a useful guidance for the beef industry in terms of determining marketing strategies to increase the level of this segment of the consumer groups' preference for irradiated products. doi:10.1300/J038v13n04_06

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College-age consumers' knowledge and perceptions of food irradiation

Abstract

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Keywords

ASJC Scopus subject areas

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