College students’ attachment to their smartphones: a subjective operant approach

Background: Smartphone use has become a pervasive aspect of youth daily life today. Immersive engagement with apps and features on the smartphone may lead to intimate and affectionate human-device relationships. The purpose of this research is to holistically dissect the ranked order of the various dimensions of college students’ attachment to the smartphones through the by-person factorial analytical power of Q methodology. Methods: Inspired by extant research into diverse aspects of human attachment to the smartphones, a concourse of 50 statements pertinent to the functional, behavioral, emotional and psychological dimensions of human-smartphone attachment were pilot tested and developed. A P sample of 67 participants completed the Q sort based on respective subjective perceptions and self-references. Data was processed utilizing the open-source Web-based Ken-Q Analysis software in detecting the main factorial structure. Results: Five distinct factor (persona) exemplars were identified illustrating different pragmatic, cognitive and attitudinal approaches to smartphone engagement. They were labeled mainstream users, disciplined conventionalists, casual fun-seekers, inquisitive nerds, and sentient pragmatists in response to their respective psycho-behavioral traits. There were clear patterns of similarity and divergence among the five personas. Conclusion: The typological diversity points to the multiplicate nature of human-smartphone attachment. Clusters of cognitive, behavioral and habitual patterns in smartphone engagement driving each persona may be a productive area of exploration in future research in exploring their respective emotional and other outcomes. The concurrent agency of nomophobia and anthropomorphic attribution is an intriguing line of academic inquiry.