College students' exposure to tobacco marketing in nightclubs and bars

S. Lee Ridner, John A. Myers, Ellen J. Hahn, Tiffany N. Ciszewski

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


Objective: To examine whether a college student's exposure to tobacco marketing in nightclubs and bars was affected by the presence of a smoke-free law. Participants: A random sample (N = 478) of students participated in the survey (no smoke-free law, n = 240; smoke-free law, n = 238). The analysis was limited to students who reported being in nightclubs and bars (n = 171). Methods: A nonexperimental, cross-sectional, 2-group design was used. Results: Students in the smoke-free law city were more likely to be approached by tobacco marketers (34.7% versus 20.2%, p =.02), offered free gifts (41.7% versus 24.2%, p =.02), and take free gifts for themselves (34.7% versus 19.2%, p =.02). They were more likely to be exposed to direct marketing strategies (1.83 versus 1.12, p =.02). There was no difference on indirect tobacco marketing by site. Conclusions: Tobacco marketing is pervasive in nightclubs and bars. Smoke-free laws may protect against exposure to secondhand smoke but not the pro smoking messages students encounter.

Original languageEnglish
Pages (from-to)159-164
Number of pages6
JournalJournal of American College Health
Issue number3
StatePublished - Nov 2011

Bibliographical note

Funding Information:
This work was supported by Impact of Smoke-free Laws on Tobacco Marketing Among College Students, 116589-RSGHP-09–099-01-CPHPS, from the American Cancer Society.


  • marketing
  • policy
  • student
  • tobacco

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health


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