Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements

Lewis Donohew; Michelle DiBartolo; Xun Zhu; Chelsie Benca; Elizabeth Lorch; Seth M. Noar; Thomas H. Kelly; Jane E. Joseph

doi:10.1080/10410236.2017.1331185

Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements

Lewis Donohew, Michelle DiBartolo, Xun Zhu, Chelsie Benca, Elizabeth Lorch, Seth M. Noar, Thomas H. Kelly, Jane E. Joseph

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

This study examined the neural basis of processing high- and low-message sensation value (MSV) antidrug public service announcements (PSAs) in high (HSS) and low sensation seekers (LSS) using fMRI. HSS more strongly engaged the salience network when processing PSAs (versus LSS), suggesting that high-MSV PSAs attracted their attention. HSS and LSS participants who engaged higher level cognitive processing regions reported that the PSAs were more convincing and believable and recalled the PSAs better immediately after testing. In contrast, HSS and LSS participants who strongly engaged visual attention regions for viewing PSAs reported lower personal relevance. These findings provide neurobiological evidence that high-MSV content is salient to HSS, a primary target group for antidrug messages, and additional cognitive processing is associated with higher perceived message effectiveness.

Original language	English
Pages (from-to)	1004-1012
Number of pages	9
Journal	Health Communication
Volume	33
Issue number	8
DOIs	https://doi.org/10.1080/10410236.2017.1331185
State	Published - Aug 3 2018

Bibliographical note

Funding Information:
This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. We would like to thank Faraday Davies and Grace Baik for their help with data collection. This work was supported by the National Institute on Drug Abuse under Grant No. DA024401.

Funding Information:
This work was supported by the National Institute on Drug Abuse under Grant No. DA024401.

Publisher Copyright:
© 2017 Taylor & Francis Group, LLC.

ASJC Scopus subject areas

Health(social science)
Communication

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10.1080/10410236.2017.1331185

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title = "Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements",

abstract = "This study examined the neural basis of processing high- and low-message sensation value (MSV) antidrug public service announcements (PSAs) in high (HSS) and low sensation seekers (LSS) using fMRI. HSS more strongly engaged the salience network when processing PSAs (versus LSS), suggesting that high-MSV PSAs attracted their attention. HSS and LSS participants who engaged higher level cognitive processing regions reported that the PSAs were more convincing and believable and recalled the PSAs better immediately after testing. In contrast, HSS and LSS participants who strongly engaged visual attention regions for viewing PSAs reported lower personal relevance. These findings provide neurobiological evidence that high-MSV content is salient to HSS, a primary target group for antidrug messages, and additional cognitive processing is associated with higher perceived message effectiveness.",

author = "Lewis Donohew and Michelle DiBartolo and Xun Zhu and Chelsie Benca and Elizabeth Lorch and Noar, {Seth M.} and Kelly, {Thomas H.} and Joseph, {Jane E.}",

note = "Funding Information: This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. We would like to thank Faraday Davies and Grace Baik for their help with data collection. This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. Funding Information: This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. Publisher Copyright: {\textcopyright} 2017 Taylor & Francis Group, LLC.",

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AU - Benca, Chelsie

AU - Lorch, Elizabeth

AU - Noar, Seth M.

AU - Kelly, Thomas H.

AU - Joseph, Jane E.

N1 - Funding Information: This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. We would like to thank Faraday Davies and Grace Baik for their help with data collection. This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. Funding Information: This work was supported by the National Institute on Drug Abuse under Grant No. DA024401. Publisher Copyright: © 2017 Taylor & Francis Group, LLC.

PY - 2018/8/3

Y1 - 2018/8/3

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Communicating with Sensation Seekers: An fMRI Study of Neural Responses to Antidrug Public Service Announcements

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