Competing on the Cloud: A Review and Synthesis of Potential Benefits and Possible Pitfalls

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Cloud computing is currently receiving unprecedented levels of attention despite the fact that opinion on the prospects for successful cloud adoption is both conflicting and divided. In this article, we examine the potential benefits and limitations of cloud adoption from the perspective of a client firm’s competitive priorities, identifying business motivators for each priority, mechanisms deployed in pursuing each priority, and the possible costs impacts and potential returns impacts of mechanism deployment in the context of each priority. This research is intended to add to the growing body of available business value-focused cloud computing studies and provides an additional vantage point for further conceptual and empirical work.

Original languageEnglish
Pages (from-to)1-27
Number of pages27
JournalJournal of Organizational Computing and Electronic Commerce
Issue number1
StatePublished - Jan 2 2015

Bibliographical note

Funding Information:
Technology; Computational Economics; Decision Sciences; Decision Support Systems; European Journal of Operational Research; IEEE Transactions on Systems, Man, and Cybernetics; Information and Management; Information Systems Research; Journal of Computer Information Systems; Journal of Electronic Commerce Research; and Journal of Organizational Computing and Electronic Commerce. He is author of the book Business Support Systems: An Introduction, published by Copley. Ram has contributed refereed material to the following books: Cases on Information Technology Management in Modern Organizations; Decision Support Systems: A Knowledge-Based Approach; Handbook on Decision Support Systems 1—Basic Themes; Handbook of Industrial Engineering; Management Impacts of Information Technology: Perspectives on Organizational Change and Growth; Multimedia Technology and Applications; Security, Trust, and Regulatory Aspects of Cloud Computing in Business Environments; and Operations Research and Artificial Intelligence. He also has several invited/contributed conference presentations and refereed conference proceedings to his credit. He is a Senior Editor of Decision Support Systems and an Editorial Review Board Member of Journal of End User Computing, Management, MIS Quarterly—Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, and The Open Artificial Intelligence Journal. His research has been funded by IBM, Ashland Oil, the C. M. Gatton College of Business and Economics, the University of Kentucky, and the Kentucky Science and Engineering Foundation.

Publisher Copyright:
© , Copyright © Taylor & Francis Group, LLC.


  • benefits
  • cloud computing
  • competitive priorities
  • costs
  • impacts
  • limitations
  • mechanisms
  • motivators
  • returns

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications
  • Computational Theory and Mathematics


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