Conclusion: Informing customer engagement marketing and future research

Colleen M. Harmeling, Jordan W. Moffett, Robert W. Palmatier

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

9 Scopus citations

Original language	English
Title of host publication	Customer Engagement Marketing
Pages	307-323
Number of pages	17
ISBN (Electronic)	9783319619859
DOIs	https://doi.org/10.1007/978-3-319-61985-9_14
State	Published - Aug 29 2017

ASJC Scopus subject areas

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