Conclusion: Informing customer engagement marketing and future research

Colleen M. Harmeling, Jordan W. Moffett, Robert W. Palmatier

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

9 Scopus citations
Original languageEnglish
Title of host publicationCustomer Engagement Marketing
Number of pages17
ISBN (Electronic)9783319619859
StatePublished - Aug 29 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)

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