Conclusion: Informing customer engagement marketing and future research

Colleen M. Harmeling, Jordan W. Moffett, Robert W. Palmatier

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

13 Scopus citations
Original languageEnglish
Title of host publicationCustomer Engagement Marketing
Pages307-323
Number of pages17
ISBN (Electronic)9783319619859
DOIs
StatePublished - Aug 29 2017

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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