TY - CHAP
T1 - Conclusion
T2 - Informing customer engagement marketing and future research
AU - Harmeling, Colleen M.
AU - Moffett, Jordan W.
AU - Palmatier, Robert W.
PY - 2017/8/29
Y1 - 2017/8/29
UR - http://www.scopus.com/inward/record.url?scp=85035346855&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85035346855&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-61985-9_14
DO - 10.1007/978-3-319-61985-9_14
M3 - Chapter
AN - SCOPUS:85035346855
SN - 9783319619842
SP - 307
EP - 323
BT - Customer Engagement Marketing
ER -