Conclusion: Informing customer engagement marketing and future research

Colleen M. Harmeling, Jordan W. Moffett, Robert W. Palmatier

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

13 Scopus citations

Original language	English
Title of host publication	Customer Engagement Marketing
Pages	307-323
Number of pages	17
ISBN (Electronic)	9783319619859
DOIs	https://doi.org/10.1007/978-3-319-61985-9_14
State	Published - Aug 29 2017

ASJC Scopus subject areas

@inbook{8f1c237671c14ed080ccca0394a9da59,

title = "Conclusion: Informing customer engagement marketing and future research",

author = "Harmeling, {Colleen M.} and Moffett, {Jordan W.} and Palmatier, {Robert W.}",

year = "2017",

month = aug,

day = "29",

doi = "10.1007/978-3-319-61985-9_14",

language = "English",

isbn = "9783319619842",

pages = "307--323",

booktitle = "Customer Engagement Marketing",

}

TY - CHAP

T1 - Conclusion

T2 - Informing customer engagement marketing and future research

AU - Harmeling, Colleen M.

AU - Moffett, Jordan W.

AU - Palmatier, Robert W.

PY - 2017/8/29

Y1 - 2017/8/29

UR - http://www.scopus.com/inward/record.url?scp=85035346855&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85035346855&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-61985-9_14

DO - 10.1007/978-3-319-61985-9_14

M3 - Chapter

AN - SCOPUS:85035346855

SN - 9783319619842

SP - 307

EP - 323

BT - Customer Engagement Marketing

ER -