Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method

Scarlett Wesley, Melody LeHew, Arch G. Woodside

Research output: Contribution to journalArticlepeer-review

111 Scopus citations

Abstract

This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysis including the use of the comparative method, the article provides a theoretical model of antecedents and consequences of consumer-decision making styles. Data for this report come from personal face-to-face mall intercepts of shoppers (n = 527) in two super-regional (West Edmonton Mall and Mall of America in Bloomington) and two regional (Pier 39 in San Francisco and Forum Shops in Las Vegas) malls. The EDA results support a complex view of the antecedents and consequences of consumer decision-making styles. The article concludes with specific suggestions for extending psychological theory of shopping behavior and advancing strategic mall-retailing strategies.

Original languageEnglish
Pages (from-to)535-548
Number of pages14
JournalJournal of Business Research
Volume59
Issue number5
DOIs
StatePublished - May 2006

Bibliographical note

Funding Information:
The authors gratefully acknowledge funding of this study by a grant from the International Council of Shopping Centers Educational Foundation.

Keywords

  • Consumer decision-making styles
  • Exploratory data analysis
  • Intention-to-return
  • Mall shopping activities
  • Satisfaction

ASJC Scopus subject areas

  • Marketing

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