Abstract
This article assesses how consumers' decision-making styles relate to their shopping mall behavior and their global evaluations of shopping malls. Based on exploratory data analysis including the use of the comparative method, the article provides a theoretical model of antecedents and consequences of consumer-decision making styles. Data for this report come from personal face-to-face mall intercepts of shoppers (n = 527) in two super-regional (West Edmonton Mall and Mall of America in Bloomington) and two regional (Pier 39 in San Francisco and Forum Shops in Las Vegas) malls. The EDA results support a complex view of the antecedents and consequences of consumer decision-making styles. The article concludes with specific suggestions for extending psychological theory of shopping behavior and advancing strategic mall-retailing strategies.
| Original language | English |
|---|---|
| Pages (from-to) | 535-548 |
| Number of pages | 14 |
| Journal | Journal of Business Research |
| Volume | 59 |
| Issue number | 5 |
| DOIs | |
| State | Published - May 2006 |
Bibliographical note
Funding Information:The authors gratefully acknowledge funding of this study by a grant from the International Council of Shopping Centers Educational Foundation.
Keywords
- Consumer decision-making styles
- Exploratory data analysis
- Intention-to-return
- Mall shopping activities
- Satisfaction
ASJC Scopus subject areas
- Marketing