Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making

Blair Kidwell, David M. Hardesty, Terry L. Childers

Research output: Contribution to journalArticlepeer-review

103 Scopus citations

Abstract

This research details the development of the Consumer Emotional Intelligence Scale (CEIS), which was designed to measure Individual differences in consumers' ability to use emotional information. Scale development procedures confirmed the theoretical structure of the 18-item scale. Results supported the scale's reliability and Its discriminant and nomological validity. Our consumer domain-specific measure predicted food choices better than a more domain-general alternative. Furthermore, consumer emotional intelligence (El) predicted food choices beyond cognitive knowledge. Finally, consumer El was found to generalize to productbased decision making. Theoretical implications of consumer El are discussed along with areas of future research.

Original languageEnglish
Pages (from-to)154-166
Number of pages13
JournalJournal of Consumer Research
Volume35
Issue number1
DOIs
StatePublished - Jun 2008

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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