Consumer hope scale: Development and validation of dispositional and situational measures

David Hardesty, Blair Kidwell, Jason Rowe

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This research details the development and validation of measures to assess consumer hope. We develop both dispositional and situational measures to capture the three dimensions of hope; "to hope", "to have hope", and "to be hopeful." Results supported the scale's reliability and its discriminant and nomological validity. Our domain-specific dispositional consumer hope measure predicted consumer outcomes, such as subjective knowledge, better than domain-general alternatives. Furthermore, our context-specific situational consumer hope measure in the context of healthy food choice, predicted food-related outcomes such as impulsive eating, involvement toward food choices, and anticipated regret from making poor food choices, beyond alternatives.

Original languageEnglish
Pages (from-to)874-875
Number of pages2
JournalAdvances in Consumer Research
StatePublished - 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing


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