Consumer spending patterns for plant-based meat alternatives

Joel Cuffey, Lauren Chenarides, Wenying Li, Shuoli Zhao

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


This paper uses Nielsen Homescan data from 2014 to 2019 to investigate consumer spending on plant-based meat alternative (PBMA) products. First, we measure determinants of different PBMA spending levels and summarize spending on PBMA and other food products. We then examine spending over time on PBMA and other food items when a household first purchases a PBMA product. A household spends USD 8 on PBMA products in the first month it purchases PBMA. PBMA spending, however, drops by over 75% in the months following this initial purchase. Spending on meat does not decrease in the first month these households purchase PBMA, though spending on dairy, deli, and dry grocery products does drop.

Original languageEnglish
Pages (from-to)63-85
Number of pages23
JournalApplied Economic Perspectives and Policy
Issue number1
StatePublished - Mar 2023

Bibliographical note

Publisher Copyright:
© 2022 Agricultural & Applied Economics Association.


  • event study
  • plant-based meat alternatives
  • revealed preferences
  • scanner data

ASJC Scopus subject areas

  • Development
  • Economics and Econometrics


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