Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)

Jordan W. Moffett; Patrick Fennell; Colleen M. Harmeling; Daniel Sheehan; Alexander Bleier

doi:10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier

Research output: Contribution to journal › Comment/debate

Abstract

The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

Original language	English
Journal	Journal of the Academy of Marketing Science
DOIs	https://doi.org/10.1007/s11747-024-01080-3
State	Accepted/In press - 2025

Bibliographical note

Publisher Copyright:
© The Authors 2024.

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11747-024-01080-3

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Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D., & Bleier, A. (Accepted/In press). Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-024-01080-3

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title = "Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)",

abstract = "The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.",

author = "Moffett, \{Jordan W.\} and Patrick Fennell and Harmeling, \{Colleen M.\} and Daniel Sheehan and Alexander Bleier",

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doi = "10.1007/s11747-024-01080-3",

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Moffett, JW, Fennell, P, Harmeling, CM, Sheehan, D & Bleier, A 2025, 'Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)', Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0). / Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. et al.
In: Journal of the Academy of Marketing Science, 2025.

Research output: Contribution to journal › Comment/debate

TY - JOUR

T1 - Correction to

T2 - The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)

AU - Moffett, Jordan W.

AU - Fennell, Patrick

AU - Harmeling, Colleen M.

AU - Sheehan, Daniel

AU - Bleier, Alexander

PY - 2025

Y1 - 2025

N2 - The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

AB - The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

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DO - 10.1007/s11747-024-01080-3

M3 - Comment/debate

AN - SCOPUS:105000008115

SN - 0092-0703

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

ER -

Moffett JW, Fennell P, Harmeling CM, Sheehan D, Bleier A. Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science. 2025. doi: 10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2024), 10.1007/s11747-024-01059-0)

Abstract

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ASJC Scopus subject areas

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