Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

Jordan W. Moffett; Patrick Fennell; Colleen M. Harmeling; Daniel Sheehan; Alexander Bleier

doi:10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

Jordan W. Moffett
, Patrick Fennell
, Colleen M. Harmeling
, Daniel Sheehan
, Alexander Bleier

Research output: Contribution to journal › Comment/debate

Abstract

The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

Original language	English
Pages (from-to)	968
Number of pages	1
Journal	Journal of the Academy of Marketing Science
Volume	54
Issue number	3
DOIs	https://doi.org/10.1007/s11747-024-01080-3
State	Published - Jun 2026

Bibliographical note

Publisher Copyright:
© The Authors 2024.

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

Access to Document

10.1007/s11747-024-01080-3

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Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D., & Bleier, A. (2026). Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science, 54(3), 968. https://doi.org/10.1007/s11747-024-01080-3

Moffett, Jordan W. ; Fennell, Patrick ; Harmeling, Colleen M. et al. / Correction to : The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). In: Journal of the Academy of Marketing Science. 2026 ; Vol. 54, No. 3. pp. 968.

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abstract = "The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.",

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note = "Publisher Copyright: {\textcopyright} The Authors 2024.",

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month = jun,

doi = "10.1007/s11747-024-01080-3",

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Moffett, JW, Fennell, P, Harmeling, CM , Sheehan, D & Bleier, A 2026, 'Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)', Journal of the Academy of Marketing Science, vol. 54, no. 3, pp. 968. https://doi.org/10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). / Moffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M. et al.
In: Journal of the Academy of Marketing Science, Vol. 54, No. 3, 06.2026, p. 968.

Research output: Contribution to journal › Comment/debate

TY - JOUR

T1 - Correction to

T2 - The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

AU - Moffett, Jordan W.

AU - Fennell, Patrick

AU - Harmeling, Colleen M.

AU - Sheehan, Daniel

AU - Bleier, Alexander

PY - 2026/6

Y1 - 2026/6

N2 - The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

AB - The article The Taguchi approach to large‑scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice, written by Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier, was originally published under exclusive license to Academy of Marketing Science 2024.

UR - https://www.scopus.com/pages/publications/105000008115

UR - https://www.scopus.com/pages/publications/105000008115#tab=citedBy

U2 - 10.1007/s11747-024-01080-3

DO - 10.1007/s11747-024-01080-3

M3 - Comment/debate

AN - SCOPUS:105000008115

SN - 0092-0703

VL - 54

SP - 968

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 3

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Moffett JW, Fennell P, Harmeling CM , Sheehan D, Bleier A. Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0). Journal of the Academy of Marketing Science. 2026 Jun;54(3):968. doi: 10.1007/s11747-024-01080-3

Correction to: The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice (Journal of the Academy of Marketing Science, (2025), 53, 3, (949-954), 10.1007/s11747-024-01059-0)

Abstract

Bibliographical note

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