Credibility and the use of blogs among professionals in the communication industry

Kaye D. Sweetser, Lance V. Porter, Deborah Soun Chung, Eunseong Kim

Research output: Contribution to journalArticlepeer-review

50 Scopus citations

Abstract

This study examines use, credibility, and impact on the communication industry of blogs as seen by professional journalists and public relations practitioners. Informed by the uses and gratifications perspective and using an online survey, the study used factor analysis to reveal simplistic blog use categorizations as being either interactive or noninteractive. Results also indicate that those who are labeled "high users" in both factors assign more credibility to the medium. Differences between journalism and public relations professionals were examined.

Original languageEnglish
Pages (from-to)169-185
Number of pages17
JournalJournalism and Mass Communication Quarterly
Volume85
Issue number1
DOIs
StatePublished - 2008

ASJC Scopus subject areas

  • Communication

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