TY - JOUR
T1 - Credibility and the use of blogs among professionals in the communication industry
AU - Sweetser, Kaye D.
AU - Porter, Lance V.
AU - Chung, Deborah Soun
AU - Kim, Eunseong
PY - 2008
Y1 - 2008
N2 - This study examines use, credibility, and impact on the communication industry of blogs as seen by professional journalists and public relations practitioners. Informed by the uses and gratifications perspective and using an online survey, the study used factor analysis to reveal simplistic blog use categorizations as being either interactive or noninteractive. Results also indicate that those who are labeled "high users" in both factors assign more credibility to the medium. Differences between journalism and public relations professionals were examined.
AB - This study examines use, credibility, and impact on the communication industry of blogs as seen by professional journalists and public relations practitioners. Informed by the uses and gratifications perspective and using an online survey, the study used factor analysis to reveal simplistic blog use categorizations as being either interactive or noninteractive. Results also indicate that those who are labeled "high users" in both factors assign more credibility to the medium. Differences between journalism and public relations professionals were examined.
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U2 - 10.1177/107769900808500111
DO - 10.1177/107769900808500111
M3 - Article
AN - SCOPUS:48749101956
SN - 1077-6990
VL - 85
SP - 169
EP - 185
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 1
ER -