Designing customer experiences: The importance of different types of service encounters

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Experience Science
Pages	71-86
Number of pages	16
ISBN (Electronic)	9781803926902
State	Published - Jan 12 2024

ASJC Scopus subject areas

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title = "Designing customer experiences: The importance of different types of service encounters",

author = "Kang, {Yeonjung Alice} and Baker, {Melissa A.}",

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