TY - BOOK
T1 - Designing for user engagement on the Web
T2 - 10 basic principles
AU - Geisler, Cheryl
AU - Grice, Roger
AU - Bennett, Audrey
AU - Fernheimer, Janice W.
AU - Krull, Robert
AU - Search, Patricia
AU - Zappen, James P.
AU - Spilka, Rachel
AU - Hart-Davidson, Bill
N1 - Publisher Copyright:
© 2014 Taylor & Francis.
PY - 2013/1/1
Y1 - 2013/1/1
N2 - Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.
AB - Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.
UR - http://www.scopus.com/inward/record.url?scp=84917434085&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84917434085&partnerID=8YFLogxK
U2 - 10.4324/9780203526224
DO - 10.4324/9780203526224
M3 - Book
AN - SCOPUS:84917434085
BT - Designing for user engagement on the Web
ER -