Abstract
The purpose of this article is to illustrate how minority gamers, particularly African-American males, are subject to the label of deviant within the virtual gaming community of Xbox Live. They are labeled deviant based on the stigma of their physical identity - blackness, through a process of linguistic profiling. By employing virtual ethnography, the author identifies a process that leads to racism based on how the black gamer sounds within the space. The act of racism emerges through a process involving questioning, provoking, instigating, and ultimately racism. Many black gamers have normalized these racist experiences and have accepted the label of deviant placed upon their bodies.
Original language | English |
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Pages (from-to) | 261-276 |
Number of pages | 16 |
Journal | New Review of Hypermedia and Multimedia |
Volume | 18 |
Issue number | 4 |
DOIs | |
State | Published - Dec 1 2012 |
Keywords
- Race
- Racism
- Video games
- Virtual ethnography
- Virtual gaming
ASJC Scopus subject areas
- Information Systems
- Media Technology
- Computer Science Applications