TY - JOUR
T1 - Direct-to-Consumer Advertising
T2 - Implications for the Pharmacist and Other Health Professionals
AU - Monson, Kathleen E.
AU - Fink, Joseph L.
N1 - Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2014/7
Y1 - 2014/7
N2 - Direct-to-consumer advertising of prescription-only medications is big business for pharmaceutical manufacturers and has altered the relationship between patients and health professionals. Seeing promotional messages from the manufacturer of a pharmaceutical can have both positive and negative impacts. These are discussed along with current efforts to control activities in this area as well as possible future developments.
AB - Direct-to-consumer advertising of prescription-only medications is big business for pharmaceutical manufacturers and has altered the relationship between patients and health professionals. Seeing promotional messages from the manufacturer of a pharmaceutical can have both positive and negative impacts. These are discussed along with current efforts to control activities in this area as well as possible future developments.
KW - Advertising
KW - Consumer
KW - Promotional activities
UR - http://www.scopus.com/inward/record.url?scp=84904963674&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84904963674&partnerID=8YFLogxK
U2 - 10.1177/1060028013507238
DO - 10.1177/1060028013507238
M3 - Comment/debate
AN - SCOPUS:84904963674
SN - 1060-0280
VL - 48
SP - 916
EP - 918
JO - Annals of Pharmacotherapy
JF - Annals of Pharmacotherapy
IS - 7
ER -