Direct-to-Consumer Advertising: Implications for the Pharmacist and Other Health Professionals

Kathleen E. Monson, Joseph L. Fink

Research output: Contribution to journalComment/debate

2 Scopus citations


Direct-to-consumer advertising of prescription-only medications is big business for pharmaceutical manufacturers and has altered the relationship between patients and health professionals. Seeing promotional messages from the manufacturer of a pharmaceutical can have both positive and negative impacts. These are discussed along with current efforts to control activities in this area as well as possible future developments.

Original languageEnglish
Pages (from-to)916-918
Number of pages3
JournalAnnals of Pharmacotherapy
Issue number7
StatePublished - Jul 2014


  • Advertising
  • Consumer
  • Promotional activities

ASJC Scopus subject areas

  • Pharmacology (medical)


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