Abstract
Past research has shown that color can evoke an emotional response from people in various situations. Exploring this finding for robots, this paper presents a study with 175 participants who evaluated how eight robots designed with different colors would be viewed by society along a number of dimensions. The results indicated that subjects thought society would discriminate against a black or rainbow colorized robot more so than a robot portrayed as white. Further, the black colorized robot was thought to be stronger than a white or yellow colorized robot and subjects indicated that a red and black robot would be selected more often to commit an assault than the other robots. Additionally, the data revealed that a rainbow-colored robot was more likely to be selected as an elementary school teacher and personal friend but would receive more disrespect within society.
| Original language | English |
|---|---|
| Title of host publication | UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization |
| Pages | 109-114 |
| Number of pages | 6 |
| ISBN (Electronic) | 9781450383677 |
| DOIs | |
| State | Published - Jun 21 2021 |
| Event | 29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021 - Virtual, Online, Netherlands Duration: Jun 21 2020 → Jun 25 2020 |
Publication series
| Name | UMAP 2021 - Adjunct Publication of the 29th ACM Conference on User Modeling, Adaptation and Personalization |
|---|
Conference
| Conference | 29th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2021 |
|---|---|
| Country/Territory | Netherlands |
| City | Virtual, Online |
| Period | 6/21/20 → 6/25/20 |
Bibliographical note
Publisher Copyright:© 2021 ACM.
Keywords
- Color Perception
- Human-Robot Interaction
- Robot Colorization
- Robot Discrimination
ASJC Scopus subject areas
- Software