This chapter examines how Disney+ uses intertextuality as an economic strategy in its children’s programming, creating not simply a catalog of particular programs, but more a network of connections with other Disney properties from across their history and holdings, thereby selling the entire Disney “family,” not just individual texts or the channel itself.
|Title of host publication||From Networks to Netflix|
|Subtitle of host publication||A Guide to Changing Channels, Second Edition|
|Number of pages||10|
|State||Published - Jan 1 2022|
Bibliographical notePublisher Copyright:
© 2023 selection and editorial matter, Derek Johnson; individual chapters, the contributors.
ASJC Scopus subject areas
- Social Sciences (all)