Disney+: Imagining Industrial Intertextuality

Kyra Hunting, Jonathan Gray

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


This chapter examines how Disney+ uses intertextuality as an economic strategy in its children’s programming, creating not simply a catalog of particular programs, but more a network of connections with other Disney properties from across their history and holdings, thereby selling the entire Disney “family,” not just individual texts or the channel itself.

Original languageEnglish
Title of host publicationFrom Networks to Netflix
Subtitle of host publicationA Guide to Changing Channels, Second Edition
Number of pages10
ISBN (Electronic)9781000613605
StatePublished - Jan 1 2022

Bibliographical note

Publisher Copyright:
© 2023 selection and editorial matter, Derek Johnson; individual chapters, the contributors.

ASJC Scopus subject areas

  • General Social Sciences


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