Diversity Matters: Theoretical Understanding of and Suggestions for the Current Fundraising Practices of Nonprofit Art Museums

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Using the theory of the commons and social obligation theory of inclusion, this article critically examines current art museum fundraising practices in the United States that rely too much on traditional White, wealthy patrons. This leads museums to emphasize the limited interests of traditional donors, neglecting the needs of and potential support from their broader communities. This results in the tragedy of the anticommons, where museums are underused by diverse publics. The article advocates for more inclusive relationship-based fundraising practices that build relationships with local community members and include their perspectives on fundraising practices through diversifying fundraising leadership, understanding diverse giving patterns, and utilizing innovative fundraising methods while remaining sensitive to cultural differences.

Original languageEnglish
Pages (from-to)255-268
Number of pages14
JournalJournal of Arts Management Law and Society
Volume45
Issue number4
DOIs
StatePublished - Oct 2 2015

Keywords

  • diversity
  • nonprofit art museum
  • relationship-based fundraising
  • social obligation theory of inclusion
  • theory of the commons

ASJC Scopus subject areas

  • Visual Arts and Performing Arts
  • Strategy and Management
  • Law

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