Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

Nora J. Rifon; Mengtian Jiang; Sookyong  Kim

doi:10.1007/978-3-658-10558-7_11

Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

Nora J. Rifon, Mengtian Jiang, Sookyong Kim

Integrated Strategic Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	American English
Title of host publication	Advances in Advertising Research (Vol. VI)
Pages	125-134
DOIs	https://doi.org/10.1007/978-3-658-10558-7_11
State	Published - 2016

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title = "Don{\textquoteright}t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility",

author = "Rifon, \{Nora J.\} and Mengtian Jiang and Sookyong Kim",

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pages = "125--134",

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T1 - Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

AU - Rifon, Nora J.

AU - Jiang, Mengtian

AU - Kim, Sookyong

PY - 2016

Y1 - 2016

U2 - 10.1007/978-3-658-10558-7_11

DO - 10.1007/978-3-658-10558-7_11

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SP - 125

EP - 134

BT - Advances in Advertising Research (Vol. VI)

ER -

Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility

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