TY - JOUR
T1 - Dynamics of competitive rivalry
AU - Maggitti, Patrick G.
AU - Coff, Russell W.
AU - Hatfield, Donald E.
AU - Ferrier, Walter J.
PY - 2012/12
Y1 - 2012/12
N2 - This energetic lecture consist of a paper fight and another exercise to provide background, methodology, and findings from research that has empirically examined competitive dynamics. Foundational to this stream of research are several literatures including game theory and the Structure-Conduct-Performance paradigm. Unlike these literatures, however, research in competitive dynamics directly measures and analyzes firm action and rival action using a methodology of examining competitive actions identified through a structured content analysis of newspapers and trade magazines for firms in an industry. This robust methodology has enabled better understanding of competitive dynamics and the outcomes of this rivalry. It also has very practical implications. Thus, students also do an exercise in which they analyze actual competitive data between Coke and Pepsi to illustrate differences in their competitive behavior and the strengths and weaknesses of each of their approaches.
AB - This energetic lecture consist of a paper fight and another exercise to provide background, methodology, and findings from research that has empirically examined competitive dynamics. Foundational to this stream of research are several literatures including game theory and the Structure-Conduct-Performance paradigm. Unlike these literatures, however, research in competitive dynamics directly measures and analyzes firm action and rival action using a methodology of examining competitive actions identified through a structured content analysis of newspapers and trade magazines for firms in an industry. This robust methodology has enabled better understanding of competitive dynamics and the outcomes of this rivalry. It also has very practical implications. Thus, students also do an exercise in which they analyze actual competitive data between Coke and Pepsi to illustrate differences in their competitive behavior and the strengths and weaknesses of each of their approaches.
KW - Competition
KW - Competitive action
KW - Competitive interaction
KW - Rivalry
UR - http://www.scopus.com/inward/record.url?scp=84878328287&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84878328287&partnerID=8YFLogxK
U2 - 10.1515/1935-5041.1039
DO - 10.1515/1935-5041.1039
M3 - Article
AN - SCOPUS:84878328287
SN - 1935-5041
VL - 6
JO - Journal of Industrial Organization Education
JF - Journal of Industrial Organization Education
IS - 1
ER -