TY - JOUR
T1 - Dynamics of the frame in visual composition
AU - Herbener, Gerald F.
AU - Van Tubergen, G. Norman
AU - Whitlow, S. Scott
PY - 1979/6
Y1 - 1979/6
N2 - The position of an object within a visual composition produces an effect on the observer. Does an observer see the object as strong and active if it is in the center of the picture, in one corner, "floating" off-center? Does the framing of the object or the field surrounding it give an object more meaning? Forty-four college students rated six framed, black-andwhite, single-object pictures. The 264 observations were subjected to principal axis factoring, resulting in four dimensions: activity, potency, evaluative, and verticality.
AB - The position of an object within a visual composition produces an effect on the observer. Does an observer see the object as strong and active if it is in the center of the picture, in one corner, "floating" off-center? Does the framing of the object or the field surrounding it give an object more meaning? Forty-four college students rated six framed, black-andwhite, single-object pictures. The 264 observations were subjected to principal axis factoring, resulting in four dimensions: activity, potency, evaluative, and verticality.
UR - http://www.scopus.com/inward/record.url?scp=51249186969&partnerID=8YFLogxK
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U2 - 10.1007/BF02765329
DO - 10.1007/BF02765329
M3 - Article
AN - SCOPUS:51249186969
SN - 0148-5806
VL - 27
SP - 83
EP - 88
JO - Educational Communication & Technology
JF - Educational Communication & Technology
IS - 2
ER -