Dynamics of the frame in visual composition

Gerald F. Herbener, G. Norman Van Tubergen, S. Scott Whitlow

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


The position of an object within a visual composition produces an effect on the observer. Does an observer see the object as strong and active if it is in the center of the picture, in one corner, "floating" off-center? Does the framing of the object or the field surrounding it give an object more meaning? Forty-four college students rated six framed, black-andwhite, single-object pictures. The 264 observations were subjected to principal axis factoring, resulting in four dimensions: activity, potency, evaluative, and verticality.

Original languageEnglish
Pages (from-to)83-88
Number of pages6
JournalEducational Communication & Technology
Issue number2
StatePublished - Jun 1979

ASJC Scopus subject areas

  • Communication
  • Education


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