Dynamics of the frame in visual composition

Gerald F. Herbener; G. Norman Van Tubergen; S. Scott Whitlow

doi:10.1007/BF02765329

Dynamics of the frame in visual composition

Gerald F. Herbener, G. Norman Van Tubergen, S. Scott Whitlow

Integrated Strategic Communication

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

The position of an object within a visual composition produces an effect on the observer. Does an observer see the object as strong and active if it is in the center of the picture, in one corner, "floating" off-center? Does the framing of the object or the field surrounding it give an object more meaning? Forty-four college students rated six framed, black-andwhite, single-object pictures. The 264 observations were subjected to principal axis factoring, resulting in four dimensions: activity, potency, evaluative, and verticality.

Original language	English
Pages (from-to)	83-88
Number of pages	6
Journal	Educational Communication & Technology
Volume	27
Issue number	2
DOIs	https://doi.org/10.1007/BF02765329
State	Published - Jun 1979

ASJC Scopus subject areas

Communication
Education

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10.1007/BF02765329

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Dynamics of the frame in visual composition

Abstract

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