eB4CAST Approach Improves Science Communication With Stakeholders in a College-Based Health Program

Melissa D. Olfert, Makenzie L. Barr, Rebecca L. Hagedorn, Rachel A. Wattick, Wenjun Zhou, Tanya M. Horacek, Anne E. Mathews, Kendra K. Kattelmann, Tandalayo Kidd, Adrienne A. White, Onikia N. Brown, Jesse Stabile Morrell, Lisa Franzen-Castle, Karla P. Shelnutt, Carol Byrd-Bredbenner, Terezie Tolar-Peterson, Geoffrey W. Greene, Sarah E. Colby

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Communicating scientific results with community partners is often lacking in intervention programs, thus eB4CAST was developed to facilitate impact sharing. This article investigated using the eB4CAST dissemination tool to communicate impact from a campus-based obesity prevention program. Data from Get Fruved RCT university sites collected at baseline were used to generate eB4CAST reports. Experts (n = 13) and RCT sites (n = 15) were asked to provide feedback on eB4CAST reports based on appeal, understanding, and clarity. On all Likert items, participants rated above 7 on each (out of 10). Positive responses from open-ended questions included eB4CAST reports being clear, visually appealing, and aid in program understanding. Overall, eB4CAST was successful in relaying data and information for the Get Fruved program, thus a means for science communication that could be used in interventions. Utilizing infographics to report data and information is a feasible way to disseminate and communicate in a cost-effective, timely manner.

Original languageEnglish
Article number158
JournalFrontiers in Public Health
Volume8
DOIs
StatePublished - May 7 2020

Bibliographical note

Funding Information:
This work would not be possible without the research participants who participated in the GetFruved program and helped us understand the feedback and enhance the eB4CAST infographics. Further, we would like to thank our multistate partners from the Healthy Campus Research Consortium. Funding. This project was supported by AFRI Grant No. 2014-67001-21851 from the USDA NIFA, Get Fruved: A peer-led, train-the-trainer social marketing intervention to increase fruit and vegetable intake and prevent childhood obesity – A2101. Additional funding from the West Virginia Agricultural and Forestry Experiment Station WVA00689 and WVA00721.

Funding Information:
This project was supported by AFRI Grant No. 2014-67001-21851 from the USDA NIFA, Get Fruved: A peer-led, train-the-trainer social marketing intervention to increase fruit and vegetable intake and prevent childhood obesity – A2101. Additional funding from the West Virginia Agricultural and Forestry Experiment Station WVA00689 and WVA00721.

Publisher Copyright:
© Copyright © 2020 Olfert, Barr, Hagedorn, Wattick, Zhou, Horacek, Mathews, Kattelmann, Kidd, White, Brown, Morrell, Franzen-Castle, Shelnutt, Byrd-Bredbenner, Tolar-Peterson, Greene and Colby.

Keywords

  • campus
  • communication
  • dissemination
  • feedback
  • infographic

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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