Effects

Mary Beth Oliver; Julia K. Woolley; Anthony M. Limperos

doi:10.1515/9783110240450.411

Effects

Mary Beth Oliver, Julia K. Woolley, Anthony M. Limperos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Abstract

The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.

Original language	English
Title of host publication	Theories and Models of Communication
Pages	411-424
Number of pages	14
ISBN (Electronic)	9783110240450
DOIs	https://doi.org/10.1515/9783110240450.411
State	Published - Jan 1 2013

Keywords

Agenda setting
Cultivation
Media effects
Media enjoyment
Media psychology
Priming
Uses and gratifications

ASJC Scopus subject areas

Arts and Humanities (all)
Social Sciences (all)

Access to Document

10.1515/9783110240450.411

Cite this

@inbook{efb4a6fec6e24f3ca637de22978177dc,

title = "Effects",

abstract = "The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.",

keywords = "Agenda setting, Cultivation, Media effects, Media enjoyment, Media psychology, Priming, Uses and gratifications",

author = "Oliver, {Mary Beth} and Woolley, {Julia K.} and Limperos, {Anthony M.}",

year = "2013",

month = jan,

day = "1",

doi = "10.1515/9783110240450.411",

language = "English",

isbn = "9783110240443",

pages = "411--424",

booktitle = "Theories and Models of Communication",

}

TY - CHAP

T1 - Effects

AU - Oliver, Mary Beth

AU - Woolley, Julia K.

AU - Limperos, Anthony M.

PY - 2013/1/1

Y1 - 2013/1/1

N2 - The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.

AB - The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.

KW - Agenda setting

KW - Cultivation

KW - Media effects

KW - Media enjoyment

KW - Media psychology

KW - Priming

KW - Uses and gratifications

UR - http://www.scopus.com/inward/record.url?scp=84979157968&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84979157968&partnerID=8YFLogxK

U2 - 10.1515/9783110240450.411

DO - 10.1515/9783110240450.411

M3 - Chapter

AN - SCOPUS:84979157968

SN - 9783110240443

SP - 411

EP - 424

BT - Theories and Models of Communication

ER -

Effects

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this