Effects

Mary Beth Oliver; Julia K. Woolley; Anthony M. Limperos

doi:10.1515/9783110240450.411

Effects

Mary Beth Oliver, Julia K. Woolley, Anthony M. Limperos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Abstract

The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.

Original language	English
Title of host publication	Theories and Models of Communication
Pages	411-424
Number of pages	14
ISBN (Electronic)	9783110240450
DOIs	https://doi.org/10.1515/9783110240450.411
State	Published - Jan 1 2013

Bibliographical note

Publisher Copyright:
© 2013 Walter de Gruyter GmbH, Berlin/Boston.

Keywords

Agenda setting
Cultivation
Media effects
Media enjoyment
Media psychology
Priming
Uses and gratifications

ASJC Scopus subject areas

General Arts and Humanities
General Social Sciences

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10.1515/9783110240450.411

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title = "Effects",

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KW - Cultivation

KW - Media effects

KW - Media enjoyment

KW - Media psychology

KW - Priming

KW - Uses and gratifications

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ER -

Effects

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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