Effects of Jargon and Source Accent on Receptivity to Science Communication

Zane A. Dayton, Marko Dragojevic

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

We examined whether source accent moderates jargon's effects on listeners’ processing fluency and receptivity to science communication. Americans heard a speaker describing science using either jargon or non-jargon and speaking with either a native (standard American) or foreign (Hispanic) accent. Compared to non-jargon, jargon disrupted listeners’ fluency for both speakers, but especially the foreign-accented speaker; jargon also reduced information-seeking intentions and perceived source and message credibility, but only for the foreign-accented speaker. Fluency mediated the effects of jargon on outcomes.

Original languageEnglish
Pages (from-to)104-117
Number of pages14
JournalJournal of Language and Social Psychology
Volume43
Issue number1
DOIs
StatePublished - Jan 2024

Bibliographical note

Publisher Copyright:
© The Author(s) 2023.

Keywords

  • accent
  • intergroup
  • jargon
  • processing fluency
  • science communication

ASJC Scopus subject areas

  • Social Psychology
  • Education
  • Language and Linguistics
  • Anthropology
  • Sociology and Political Science
  • Linguistics and Language

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