Abstract
Contemporary inoculation scholarship has focused on the process of resistance to persuasion, and recently begun to examine various incidental effects that may accompany inoculation treatments. This study considers how talk fits within both of these areas, not only as a byproduct of inoculation, but also as a potentially important contributor to the process of resistance. Results indicate inoculation not only enhances talk about the target issue, but such talk appears to bolsters resistance to subsequent counterattitudinal messages.
| Original language | English |
|---|---|
| Pages (from-to) | 701-718 |
| Number of pages | 18 |
| Journal | Journal of Communication |
| Volume | 62 |
| Issue number | 4 |
| DOIs | |
| State | Published - Aug 2012 |
ASJC Scopus subject areas
- Communication
- Language and Linguistics
- Linguistics and Language
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