Effects of Strengthening Cigarette Pack Warnings on Attention and Message Processing: A Systematic Review

Seth M. Noar, Diane B. Francis, Christy Bridges, Jennah M. Sontag, Noel T. Brewer, Kurt M. Ribisl

Research output: Contribution to journalReview articlepeer-review

90 Scopus citations

Abstract

The current study sought to examine the impact of strengthening cigarette pack warnings on attention, message processing, and perceived effectiveness, through a systematic review of longitudinal observational studies. The review included 22 studies (N = 81,824 participants). Strengthened warnings increased attention to warnings, recall of warnings, and thinking about the health risks of smoking. Strengthened warnings also increased several perceived effectiveness outcomes, including perceptions that warnings reduce smoking and motivate quitting. Strengthened cigarette pack warnings achieve their goal of attracting attention and enhancing motivation to act. Strengthening warning policies should be a priority for tobacco control globally.

Original languageEnglish
Pages (from-to)416-442
Number of pages27
JournalJournalism and Mass Communication Quarterly
Volume94
Issue number2
DOIs
StatePublished - Jun 1 2017

Bibliographical note

Publisher Copyright:
© Association for Education in Journalism & Mass Communication.

Keywords

  • global
  • graphic
  • pictorial
  • smoking
  • warning

ASJC Scopus subject areas

  • Communication

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