Efficient service delivery is often a problem for marketers because of the nature of services. Two general approaches to service delivery have been suggestedötechnological and humanistic. Managerial guidelines for the appropriate implementation of technological and humanistic approaches to service delivery in a variety of service industries are developed based upon two service classification schemes.
|Number of pages||8|
|Journal||Journal of Services Marketing|
|State||Published - Mar 1989|
ASJC Scopus subject areas