Abstract
This paper describes conditional analyses of two independent variables, source type and patronage factors, and two dependent/response variables, percentage of very satisfied patrons and percentage of loyal patrons (those not changing source of prescriptions durmg the prior five years). Various types of relationships and variables are described and applied to these data. The data were obtained by a mail survey of 3,000 households which yielded 1,248 (42%) usable responses. The relationships were primarily of the asymmetric type. The two independent variables did not meet the test for intervening or antecedent status; however, patronage factors functioned as facilitating variables for source type, and they were necessary conditions for much of the influence source type exerted on the response variables. The relative strengths and the cumulative effects of the independent variables were assessed.
| Original language | English |
|---|---|
| Pages (from-to) | 43-75 |
| Number of pages | 33 |
| Journal | Journal of Pharmaceutical Marketing & Management |
| Volume | 5 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 1991 |
Bibliographical note
Funding Information:People patronize a particular pharmacy or type of pharmacy for many different reasons. These have been reviewed in the literature by Gagnon, Wiederholt, and Smith and Coons (1-3).T his last study also reported on patronage factors and level of patrons' satisfaction associated with various sources of prescriptions. Univariate and Harry A. Smith, Ph.D., is Professor of Pharmacy Administration at the University of Kentucky College of Pharmacy, ~exin~tonK;Y 40538. Richard J. Kry-scio, Ph.D., is Professor in the Department of Statistics and Director of the Mathematics Consulting Laboratory of the University of Kentucky. This project was supported by a grant from the NARD and Merck Foundation Demonstration Grants for Community Pharmacy Research.
ASJC Scopus subject areas
- Marketing