Original language | English |
---|---|
Pages (from-to) | 423 |
Number of pages | 1 |
Journal | Marketing Letters |
Volume | 22 |
Issue number | 4 |
DOIs |
|
State | Published - Nov 2011 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
Ashwani Monga, Haipeng Chen, Michael Tsiros, Mona Sinha
Research output: Contribution to journal › Comment/debate
Original language | English |
---|---|
Pages (from-to) | 423 |
Number of pages | 1 |
Journal | Marketing Letters |
Volume | 22 |
Issue number | 4 |
DOIs |
|
State | Published - Nov 2011 |