Estimating consumer willingness to supply and willingness to pay for curbside recycling

Brandon C. Koford, Glenn C. Blomquist, David M. Hardesty, Kenneth R. Troske

Research output: Contribution to journalArticlepeer-review

21 Scopus citations

Abstract

We estimate the willingness to pay for curbside recycling based on a contingent valuation survey of 600 residents of a large southeastern United States city. The best estimate of willingness to pay for curbside recycling is $2.29/month after adjustment for hypothetical bias. We also report the results of a field experiment designed to test the effectiveness of explicit monetary incentives and communication appeals to influence the decision to recycle and the quantity of materials to recycle. While households respond to the monetary cost of recycling, the effects of the token, ex ante incentives and appeals appear to be small.

Original languageEnglish
Pages (from-to)745-763
Number of pages19
JournalLand Economics
Volume88
Issue number4
DOIs
StatePublished - 2012

ASJC Scopus subject areas

  • Environmental Science (miscellaneous)
  • Economics and Econometrics

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