Estimating Preference Heterogeneity for Grass-fed Beef Cattle Traits

Isaac Sitienei, Jeffrey Gillespie, Robert W. Harrison, Guillermo Scaglia

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


This paper examines grass-fed beef producer preferences for cattle traits using data from a mail survey of 384 U.S. grass-fed beef producers. Conjoint analysis and Likert scale questions were used to determine preferences. Generally, results indicated that producers preferred easy-to-handle, heavy, black, and relatively lower-priced feeders raised from their own cows. The Kernel density figures for source, color, and temperament confirm the mixed logit standard deviation estimates that suggest heterogeneity in producer preferences.

Original languageEnglish
Pages (from-to)492-516
Number of pages25
JournalAgricultural and Resource Economics Review
Issue number3
StatePublished - Dec 2020

Bibliographical note

Publisher Copyright:
© 2019 The Author(s).


  • cattle traits
  • grass-fed beef
  • heterogeneity
  • preference

ASJC Scopus subject areas

  • Agronomy and Crop Science
  • Economics and Econometrics


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