Ethical behavior among marketing researchers: An assessment of selected demographic characteristics

S. W. Kelley, O. C. Ferrell, S. J. Skinner

Research output: Contribution to journalArticlepeer-review

112 Scopus citations

Abstract

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

Original languageEnglish
Pages (from-to)681-688
Number of pages8
JournalJournal of Business Ethics
Volume9
Issue number8
DOIs
StatePublished - Aug 1990

ASJC Scopus subject areas

  • Business and International Management
  • General Business, Management and Accounting
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

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