Ethical behavior among marketing researchers: An assessment of selected demographic characteristics

S. W. Kelley; O. C. Ferrell; S. J. Skinner

doi:10.1007/BF00383395

Ethical behavior among marketing researchers: An assessment of selected demographic characteristics

S. W. Kelley, O. C. Ferrell, S. J. Skinner

Research output: Contribution to journal › Article › peer-review

112 Scopus citations

Abstract

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

Original language	English
Pages (from-to)	681-688
Number of pages	8
Journal	Journal of Business Ethics
Volume	9
Issue number	8
DOIs	https://doi.org/10.1007/BF00383395
State	Published - Aug 1990

ASJC Scopus subject areas

Business and International Management
General Business, Management and Accounting
Arts and Humanities (miscellaneous)
Economics and Econometrics
Law

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10.1007/BF00383395

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title = "Ethical behavior among marketing researchers: An assessment of selected demographic characteristics",

abstract = "This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.",

author = "Kelley, {S. W.} and Ferrell, {O. C.} and Skinner, {S. J.}",

year = "1990",

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AU - Ferrell, O. C.

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N2 - This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

AB - This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.

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Ethical behavior among marketing researchers: An assessment of selected demographic characteristics

Abstract

ASJC Scopus subject areas

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