Reliability of Google Scholar (GS), Scopus, and Web of Science (WoS) is examined using publications and citations of 186 scholars in 14 U.S. advertising and public relations (ADPR) programs. Career duration is controlled, and an integrated impact (II) index is proposed as a practical solution. Results suggest there are trade-offs between the uncertainty of GS’s search parameters for more inclusive coverage and the curated collections of Scopus and WoS that might undercount some influential authors or works. To further demonstrate the discipline’s value, we must pay more attention to rigor and accuracy of methods that will lead to improved outcomes.
|Number of pages||16|
|Journal||Journalism and Mass Communication Educator|
|State||Published - Sep 2022|
Bibliographical notePublisher Copyright:
© AEJMC 2021.
- academic impact
- advertising and public relations research impact
- database performance analysis
ASJC Scopus subject areas