Examining the antecedents and consequences of mobile app engagement

Seeun Kim, Tae Hyun Baek

Research output: Contribution to journalArticlepeer-review

121 Scopus citations

Abstract

Understanding how and why consumers engage with mobile apps is critical to the success of ubiquitous mobile marketing. This study proposed and tested a structural model to investigate the antecedents and consequences of mobile app engagement. Results show that time convenience, interactivity, and compatibility positively influenced mobile app engagement, in turn leading to strong relationship commitment and self-brand connections. Furthermore, informational and experiential mobile apps moderated the effects of time convenience, interactivity, and compatibility on mobile app engagement. Theoretical and practical implications for effective app engagement strategies are discussed.

Original languageEnglish
Pages (from-to)148-158
Number of pages11
JournalTelematics and Informatics
Volume35
Issue number1
DOIs
StatePublished - Apr 2018

Bibliographical note

Publisher Copyright:
© 2017 Elsevier Ltd

Keywords

  • Consumer engagement
  • Innovation
  • Mobile app
  • Relationship commitment
  • Self-brand connections

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

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