Expanding occupational sun safety to an outdoor recreation industry: A translational study of the Go Sun Smart program

Peter A. Andersen, David B. Buller, Barbara J. Walkosz, Michael D. Scott, Ilima L. Kane, Gary R. Cutter, Mark B. Dignan, Xia Liu

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


A successful occupational sun-protection program was translated to 67 ski areas where the effectiveness of two dissemination strategies was assessed. An industry professional association distributed materials to the resorts. Half of the resorts received the basic dissemination strategy (BDS) in which the materials were simply distributed to the resorts. In a randomized trial, the BDS was compared with an enhanced dissemination strategy (EDS) that added interpersonal contact with managers. Employees (n = 2,228) at worksites that received the EDS had elevated program exposure (74. 0% at EDS vs. 57. 5% at BDS recalled a message). Exposure increased at two levels of program use: from less than four (55% exposed) to four to eight (68%) and to nine or more (82%) program items in use. More employees exposed to messages engaged in sun-safety behaviors than those unexposed. At worksites using nine or more items (versus 4-8 or <4), employees engaged in additional sun-safety behaviors. Program effects were strongly mediated by increased self-efficacy. Partnerships with industry associations facilitate dissemination of evidence-based programs. Dissemination methods are needed to maximize implementation and exposure to reduce health risk behaviors.

Original languageEnglish
Pages (from-to)10-18
Number of pages9
JournalTranslational Behavioral Medicine
Issue number1
StatePublished - Mar 2012


  • Diffusion of innovation
  • Health communication campaign
  • Occupational health
  • Skin cancer prevention
  • Sun safety
  • Translational research

ASJC Scopus subject areas

  • Applied Psychology
  • Behavioral Neuroscience


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