Expanding the loyalty concept to include preference for a shopping mall

Melody L.Adkins LeHew; Brigitte Burgess; Scarlett Wesley

doi:10.1080/09593960210139643

Expanding the loyalty concept to include preference for a shopping mall

Melody L.Adkins LeHew, Brigitte Burgess, Scarlett Wesley

Martin-Gatton College of Agriculture, Food, and Environment

Research output: Contribution to journal › Article › peer-review

39 Scopus citations

Abstract

This paper is an initial investigation into the feasibility of customer loyalty towards an enclosed mall. Recently, several mall development companies have established frequent shopper programmes to enhance loyalty to their particular mall properties. The purpose of the research is to determine if a loyal mall group exists; and if so, investigate their assessment of mall characteristics to provide a better understanding of those attributes influencing a loyal response. Results support the presence of loyal mall customers, and several mall attributes influenced such loyalty. Managerial implications and suggestions for future research are provided.

Original language	English
Pages (from-to)	225-236
Number of pages	12
Journal	International Review of Retail, Distribution and Consumer Research
Volume	12
Issue number	3
DOIs	https://doi.org/10.1080/09593960210139643
State	Published - Jul 2002

Keywords

Customer Loyalty
Patronage
Retail Strategy
Shopping Centres

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1080/09593960210139643

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AB - This paper is an initial investigation into the feasibility of customer loyalty towards an enclosed mall. Recently, several mall development companies have established frequent shopper programmes to enhance loyalty to their particular mall properties. The purpose of the research is to determine if a loyal mall group exists; and if so, investigate their assessment of mall characteristics to provide a better understanding of those attributes influencing a loyal response. Results support the presence of loyal mall customers, and several mall attributes influenced such loyalty. Managerial implications and suggestions for future research are provided.

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Expanding the loyalty concept to include preference for a shopping mall

Abstract

Keywords

ASJC Scopus subject areas

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