Expanding the loyalty concept to include preference for a shopping mall

Melody L.Adkins LeHew, Brigitte Burgess, Scarlett Wesley

Research output: Contribution to journalArticlepeer-review

36 Scopus citations


This paper is an initial investigation into the feasibility of customer loyalty towards an enclosed mall. Recently, several mall development companies have established frequent shopper programmes to enhance loyalty to their particular mall properties. The purpose of the research is to determine if a loyal mall group exists; and if so, investigate their assessment of mall characteristics to provide a better understanding of those attributes influencing a loyal response. Results support the presence of loyal mall customers, and several mall attributes influenced such loyalty. Managerial implications and suggestions for future research are provided.

Original languageEnglish
Pages (from-to)225-236
Number of pages12
JournalInternational Review of Retail, Distribution and Consumer Research
Issue number3
StatePublished - Jul 2002


  • Customer Loyalty
  • Patronage
  • Retail Strategy
  • Shopping Centres

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing


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