Explaining the Process of Resistance to Persuasion: A Politeness Theory-Based Approach

Mikayla Jenkins, Marko Dragojevic

Research output: Contribution to journalArticlepeer-review

60 Scopus citations


Two experiments are conducted to test a politeness theory-derived process model of resistance to persuasion. Experiment 1 demonstrates that messages with more forceful language, compared to messages with less forceful language, produce an overall threat to face (i.e., negative and positive face). A second experiment was conducted to replicate the findings of Experiment 1 and to extend the process model by testing the hypothesis that controlling language produces a threat to face because of the meta-communicative content (i.e., unsubstantiated claim of relative power) implied by the language selected by the source. Overall, the data provide support for a politeness theory based understanding of resistance to persuasion.

Original languageEnglish
Pages (from-to)559-590
Number of pages32
JournalCommunication Research
Issue number4
StatePublished - Aug 2013


  • face threat
  • persuasion
  • relative power
  • resistance

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language


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